NEW SOUL, CLASSIC DNA
Celebrating Guild’s most iconic electric models, the new kid on the block brings modern edge to the Guild legacy.
The goal with this project was to showcase the fun and edgy direction that Guild electrics are headed in. This was accomplished by incorporating vibrant colors and injecting a youthful energy to the campaign.
Featured in: Premier Guitar, Guitar.com, Guitar World, Vintage Guitar, Gitarre & Bass, Cutaway Magazine
Showcased at: NAMM in Anaheim
Skills: Creative Direction, Art Direction, and Graphic Design
Software: Photoshop and InDesign
