A COLORFUL TWIST ON TRADITION
Role: Designed the campaign and developed brand positioning for the Matiz series (guitar and ukulele). Provided creative direction for the main commercial and art direction for campaign photography.
Bring your music to life in full color with the Cordoba Matiz!
A fresh take on the traditional aesthetic of the nylon guitar, the Matiz series combines maple accents and traditional tone woods.
The goal of this project was to attract aspiring musicians, including students and beginners with an accessible model full of unique flair while remaining true to Córdoba's roots and tradition. As well as highlighting the company's commitment to sustainable and ocean-friendly practices. Each Córdoba Protégé Matiz Guitar includes a color-matched gig bag made of recycled nylon.
Featured in: Premier Guitar, Guitar.com, Classical Guitar Magazine, Cutaway Magazine
Showcased at: NAMM in Anaheim
Skills: Creative Direction, Art Direction, and Graphic Design
Software: Photoshop and InDesign
