THAYIL X GUILD
As part of Guild's 70th anniversary and in collaboration with Soundgarden guitarist Kim Thayil, Guild Guitars introduced the all-new Thayil x Guild range of signature S-100 Polara models.
The goal with this project was to honor Kim Thayil’s living legacy and to bring to life the guitar he has used throughout the past 3 decades as his instrument of choice. I had the opportunity to lead the video concept, strategy and all advertising for this guitar. This launch turned out to be one of the most successful product releases in the history of the Guild brand.
Featured in: Premier Guitar, Guitar World, Vintage Guitar, Gitaarist, Gitarre & Bass
Skills: Marketing Strategy, Creative Direction, and Graphic Design
Software: Photoshop and InDesign
