Hi There!
I’m Myrna Cazessus, a marketing and brand strategist with a passion for combining storytelling and design to help brands connect with their audience. I’ve worked across various industries, and whether I’m developing a brand from the ground up, designing a website, or creating a digital marketing strategy, I love turning ideas into something visually impactful that connects with people. My approach is all about understanding the heart of a business and crafting designs and strategies that resonate and get results. If you'd like to work together on a project you can e-mail me at Myrna@mxfolio.com.
Resume
Marketing & Brand Strategist - MX Folio
Apr 2024 - Present
Provide branding, web design, and marketing consulting services to businesses and entrepreneurs. Develop content strategies that align with brand identities and increase audience engagement. Assist clients with SEO optimization, website development, and paid digital marketing campaigns.
Marketing Consultant - Cordoba Music Group (Yamaha Guitar Group)
Oct 2023 -Apr 2024
Assisted in the acquisition transition of Cordoba Music Group by Yamaha Guitar Group. Led the launch and development of a new website and several key product launches. Trained parent company staff on product lifecycle management and launch strategies.
Oct 2022 - Oct 2023
Creative Marketing Director - Cordoba Music Group
Directed comprehensive marketing campaigns across digital and print platforms. Collaborated with sales and product development teams to create innovative brand strategies. Oversaw campaign photo and video shoots, ensuring alignment with brand identity. Key Impact: Implemented brand training programs for creative contractors, resulting in a 55% increase in content capture and boosted social media engagement by 60%.
Jan 2021 - Oct 2022
Marketing Manager - Cordoba Music Group
Directed brand strategy, creative briefs, and paid digital marketing campaigns for a global audience. Managed cross-functional teams to ensure cohesive marketing initiatives and market expansion. Developed lead generation strategies, increasing conversion rates by 20%. Key Impact: Launched a new product line (Cordoba Matiz), resulting in a 25% revenue increase in the first quarter.
Nov 2019 - Jan 2021
Digital Media Specialist - Cordoba Music Group
Designed and managed email campaigns, website content, social media profiles, and B2B assets. Developed and executed Facebook and Instagram ad campaigns, improving brand awareness and sales. Implemented a Digital Asset Management (DAM) system, streamlining workflows and centralizing 15,000+ assets. Key Impact: Increased website traffic by 30% and social media engagement by 40% through targeted email campaigns and SEO optimization.
Skills & tools
Marketing & Strategy: Brand Strategy & Development, Digital & Content Marketing, Product Lifecycle Management, Social Media Growth & Engagement, SEO & Email Marketing
Design & Development: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Web Design (Shopify, WordPress, SquareSpace), HTML5, & CSS
Analytics & Advertising: Google Analytics & SEO Optimization, Facebook & Instagram Ads Manager, Salesforce & Marketo
Education
Bachelor of Arts in Communication - California State University Channel Islands Feb 2016 - June 2017