A LOVE FOR PLANET
Starting in 2020, Córdoba Guitars began introducing sustainable approaches to product development in order to minimize waste and adopt environment-friendly practices. One of the areas most affected by non-biodegradable plastics is our oceans. There are more than 5.25 trillion macro and micro pieces of plastic in our ocean today. This poses an extreme risk to our environment and the potential for irreversible damage. To minimize (and eventually help eliminate) ocean pollution, Córdoba Guitars chooses a sustainable solution by repurposing this plastic waste into gig bags and musical instruments.
The goal with this project was to communicate Córdoba’s sustainability initiatives to a global audience. I created a set of print/digital ads that were published across several music focused publications. I approached the design with the brand in mind rather than a specific product. I wanted to make clear that this ad was still guitar focused but really highlight the sustainability messaging in the creative approach.
Featured in: Acoustic Guitar, Zenith and Akustikken
Skills: Creative Direction and Graphic Design
Software: Photoshop and InDesign
